Survey,Icon

Early results are in from the member survey, and lobbying and legal and governmental services rank as LPA’s most valuable offerings and effective services.

Another insight is LPA would like more members to take the survey.  Click here to take it. 

The survey is anonymous, though people can identify themselves if they choose to. It is open to all levels of newspaper membership - from publishers to reporters. The average time to complete the survey has been approximately eight and a half minutes.

Twenty-four people have taken the survey so far, but none of them identified themselves as editors or anyone involved in driving readership, though those who identified themselves in leadership positions could be handling those roles, too.

LPA needs more than 30 responses to make it a statistically valid survey, though LPA Executive Director Jerry Raehal is shooting for 40 to 50 responses. 

Other early results include:

Effectiveness of LPA general member services scored a 3.5 out of 5.

LPA communication's current score is 3.7 out of 5.

Effectiveness of LPA marketing scored a 3.5 out of 5.

LPA Marketing’s communication's current score is 3.7 out of 5.

“Those are numbers I want to see move into or above the 4.0 range,” Raehal said. “We want to move those average ratings, scores of 3, or below average up as our goal is not to be average or good, it is to be great.

“I’m not sure how much those numbers will change with more responses, but the reason for the survey is to help us create a baseline of how we’re performing so we can better serve our members in the future.”

If you have questions on the survey, please contact Raehal at 225-351-0702 or jerry@lapress.com