The Louisiana Press Foundation was established in 2005 to assist newspapers that suffered significant damage from hurricanes Katrina and Rita. In later years funds from the Foundation assisted newspapers seeking to recover from severe localized flooding. Since then, funds from the Foundation…

Emma Trainor was raised in Steamboat Springs, where she started her career in the newspaper industry with the Steamboat Today in 2009. Emma was the front desk receptionist before becoming the advertising sales consultant and finally the classifieds manager. Emma worked for the Steamboat Toda…

This Saturday, November 27th, is Small Business Saturday. Positioned between Black Friday and Cyber Monday, Small Business Saturday allows us to use our holiday shopping dollars to recognize the importance of small businesses and the contributions they make to our communities and our country…

Today, I’m going to invite you into my office to see how I work and some of the tools I use. Many folks reading this column have been to my webinars and seen the printers, lights, and wall decorations behind me. Today, we will reverse the lens and see what I see when I’m sitting in front of …

A major focus of The Relevance Project is to enlist newspapers to adopt THE Community Forum as a transformative strategy.

Many newsrooms, already strained by lean staffs, have seen resources exacerbated by the economic toll of the coronavirus. Circumstances have prompted editors and reporters to take shortcuts in gathering and publishing the everyday churn of news.

My friends Mark and Sandy invited me to spend a couple of days in a vacation beach condo they had rented, about a month before their first child was born. Mark and I decided to do some fishing, so we bought some shrimp to use as bait and waded into the ocean, which was unusually calm and fla…

I fondly characterize newsrooms as organized chaos. That definition has aptly described operations for the past 18 months with the impact of COVID-19. The story has demanded constant attention, and there are likely fewer reporters to handle the task due to the economic toll of the pandemic.

Two acts are making their way through Congress that could benefit newspaper media: Journalism Competition and Preservation Act and the Local Journalism Sustainability Act.Join us at 10 a.m. Thursday, Oct. 21 to learn more about each of these acts, what they could mean for you, and what you c…

In this webinar, you will learn how to make the most out of the smaller budgets that some of your clients may have. Especially after a pandemic year, consumers need to be connected with in ways that are veering from the traditional communication channels. AdCellerant will be presenting on wh…

Let’s take a look at the sales cycle. For our purposes, the focus is on advertising media sales, but this concept can apply to any business. Although the cycle has a beginning and an end, the end leads to a new beginning.

A couple of days after Hurricane Ida ripped through Plaquemines Parish -- leaving it without power and in distress, there would seem no way a newspaper would be available.

LPA’s 2022 Annual Convention is off due to the recent increase in COVID-19 cases and concerns about low attendance the last time a convention was held.  

The 2021 Coda Venture Market Study showed strong data for newspaper media to tell their story and the LPA has created (and will continue to create) marketing to tell that story.

Generally speaking, there are two types of advertising. Image advertising, which is often referred to as institutional advertising, is designed to create a positive overall impression. Response advertising’s objective is to generate immediate results.

LPA's Marketing has launched a new website as part of re-staging and re-positioning its brand, communicating the expansion of its product portfolio, and stepping up its marketing efforts. The new site is just one element in a comprehensive program of marketing communications being created fo…

I remember talking to Clark about his early days in advertising. When he started his then-small marketing business, one of his first clients was a fast-food establishment that needed help with an introductory campaign. Although the store manager knew almost nothing about advertising, he unde…

Forty years in the business has left Pulitzer winning feature reporter Tom Hallman this observation: Readers are bombarded and overwhelmed with fact.

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The Advocate, the Daily Comet, St. Tammany Farmer, Pointe Coupee Banner,and Central City News earned Newspaper of the Year honors in their respective divisions in the Louisiana Press Association Better Newspaper Competition for 2020. LPA members competed with one another for bragging rights …

It’s customary to rate the president’s performance after the first hundred days in office. The stark contrast in personalities and policies of Donald Trump and Joe Biden provides plenty of observations and commentary. National issues range from the pandemic and the economy to immigration and…

Kirk likes to work directly with his ad clients on their creative strategies. “Making a sale is just the first step in the journey,” he said. “It’s a big part of my job to make sure my clients stand out from their competitors on the page and on the screen. When I work with several advertiser…

In my advertising and training career, I’ve observed – and heard about – a lot of boss-employee encounters. Some have been good, some have been bad.

In 1964, less than one year into his tenure as publisher of the Bogalusa Daily News, New Orleans native Lou Major found himself guiding the newspaper through a turbulent period in the history of American civil rights. Bogalusa, Louisiana, became a flashpoint for clashes between African Ameri…

My days of sitting behind an editor’s desk have passed, but I’ll never lose my newspaper blood. I regularly enjoy my first cup of coffee while scanning newspaper websites. It’s a great way to keep current on what’s happening in communities.

What a first couple of months 2021 has been. In addition to the COVID vaccine and a prayer for a rebounding economy, yours truly, the Louisiana Press Association and our members have been fighting to bring the sunshine back to Louisiana after a year of COVID-connected closed government.

A reader questions your policy for reporting suicides. A retailer challenges your staff to produce timely and relevant business news. A reporter is confronted for printing a press release charging a candidate with unfair campaign practices without contacting the accused for a response. A fam…