The Daily Advertiser

About The Daily Advertiser

Operating since: 1865

City Where Main Office is Located:

Lafayette

Parish: 

Lafayette

Parishes With Significant Distribution: 

Lafayette, Iberia, St. Martin, Acadia, St. Landry

Physical Address: 

1100 Bertrand Drive

Lafayette, LA 70506

Mailing Address: 

Same

General Email Address:

lafdailyadvertiser@gannett.com

Website: 

www.theadvertiser.com

Year Established: 

1865

Ownership:

Gannett

MARKET/COMMUNITY OVERVIEW 

 

The Daily Advertiser has been telling stories and engaging audiences in, and around, Acadiana since 1865. And the transition to digital media has made us that much stronger. Utilizing innovations in technology, digital platforms, experiential marketing, and print publishing, our 360° storytelling keeps our community informed with what interests them most. When Acadiana celebrates, we share in that joy. When we are challenged, we band together as a community. Our voices are strongest together. With insights attained from millions of consumers over the years, and campaigns across our network of publications, sites, apps, and experiences, we know how, when, and where to reach our customers' target audiences. And to keep up in our ever-changing media landscape, we have developed a wide range of capabilities, allowing businesses to consolidate more of their marketing with one partner (as it makes sense), simplifying their lives. And with decades of marketing experience, and award-winning service and solutions, businesses can trust our team of experts to leverage our talents, apply industry best practices, and help them grow their business. We look forward to working with businesses, big and small, to develop marketing strategies that align with their goals and marketing plans.

 

PUBLICATION DAYS & DISTRIBUTION

Days Published Per Week: 7

Days Published:  Sun., Mon., Tues., Wed.,Thurs., Fri., Sat.

Delivery Methods:  Carrier, Racks, Online PDFs

Avg. Weekly Circulation:  8,000

Avg. Circulation Sunday: 10,000

Circulation Verification: Gannett Volume Projections Portal

 
 

PRESS RELEASE CONTACT INFO

Brett Blackledge

bblackledge@theadvertiser.com

(337) 289-6300

 
 

PUBLIC NOTICE INFO

TDA-legals@gannett.com

(888) 515-9220

 
 

CIRCULATION CUSTOMER SERVICE

news@theadvertiser.com

(337) 289-6300

 

 

 

 

 

 

 

Other Information

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PRINT AD MECHANICAL INFORMATION

  • Printed (Image) Page Overall Dimension: 10" x 20.1"
  • Single Display Column Width: 1.569"
  • Space Between Display Columns: 1/4"
  • Single Class Display Column Width:  1.569"
  • Space Between Class Display Columns: 1/4"
  • Max Height Any Display Ad: 20.1 inches
  • Ads Less Than Full Height Billed to Nearest: Half-Inch

PRINT ADVERTISING INFORMATION

  • Print Ad Deadlines:  3 business days for reservation/1 business day for creative
  • Email Address to Submit Ads: southcreative@gannett.com
  • Preferred Format for Display Ads:  PDF

PRINT ADVERTISING GENERAL INFORMATION

  • Print Advertising Contact Phone Number:  (337) 441-4631
  • Print Advertising Contact Email Address:  plabauve@localiq.com

CLASSIFIED ADVERTISING GENERAL INFORMATION

  • Classified Advertising Contact Phone Number:  (337)289-6394

  • Classified Advertising Contact Email address: bgoulas@localiq.com

SPECIAL AD FORMATS & ZONES  

  • Special Ad Formats Available: Front Page Stick-On Notes; Front Page Ears or Strips; Spadia Wraps
  • Are Zoned Editions of Main Pub Offered?  Yes

TMC INFORMATION

  • Name of TMC Product:  Times of Acadiana
  • TMC Pub Day(s): Thurs.
  • TMC Distribution Area: Non-subscribers of Acadiana
  • TMC Avg Dist:  10,500
  • TMC Delivery Methods:  Racks
  • TMC Print Ad Deadlines: 2 business days
  • TMC Print Ad Mechanicals:  10.5” x 11”

PREPRINT INFORMATION

  • Preprint Deliver Deadline: One week when supplied by customer
  • Preprint Delivery Requirements: Properly labeled with insert date & publication
  • Preprint Delivery Address: 1100 Bertrand Drive, Lafayette, LA 70506
  • Preprint General Information Phone: (337) 371-3309
  • Preprint General Information Email: sbrown1@smgpo.gannett.com

DIGITAL ADVERTISING GENERAL INFORMATION

  • Website URL/Address: www.theadvertiser.com
  • Digital Ads Available:  Yes
  • Digital Ad General Information Phone: (337) 706-9756 
  • Avg. Unique Visitors Per Month: 600,000 
  • Avg. Monthly Page Views:  1,250,000
  • Extended Digital Ad Network: Yes
  • Digital Ad Sizes Accepted:  300 x 250; 320 x 50; 300 x 600; 920 x 508; 1024 x 66; 970 x 250; 1180 x 664
  • Other Info. About Your Digital Ad:  Sizes above are for desktop & mobile, billboard, paramount, and gravity ads.
  

 

 

 

 


  

 

 

 

 

 

 

 

 

 

 

 

 

Management

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