Media Placement Service
LPA streamlines the media buying process. From campaign conception to execution, LPA can be your media buyer or an extension of your media buying team. LPA will negotiate competitive ad rates, provide detailed quotes, and upon approval, reserve print space or digital inventory with Community Forum publishers. Our service includes ad traffic, digital billing and proof of publication. Let our dedicated team take your campaign through the entire media buying process.
In order to meet the needs of our clients, LPA has expanded our portfolio to include the following services. These custom solution services are set at a competitive price which is typically billed at an hourly rate or a fixed retainer, based on the scope of the project.
LPA offers exclusive network ad programs in print and digital. Our networks are unique because they are comprised of the most respected local newspapers and news sites across Louisiana – The Community Forum which reaches affluent, educated and engaged consumers while ensuring brand-safety in a trusted environment.
LPA works with a diverse client base stemming from large corporations to small non-profit agencies. We work with each individual client to identify campaign goals and develop tactics to achieve their goals. It is our practice to set metrics of success for every campaign, so LPA and our clients can together measure results. Click here to email our team to learn more
Our creative services include print and digital ad conception and design, as well as landing page development and the production of social media advertising and boosts. LPA works with cutting edge designers to deliver compelling work. Click here to email our team to learn more.
We launched the LPA content platform knowing that member publishers wanted fresh lifestyle and travel content and our clients had stories to tell. LPA works with clients and journalists to produce articles and photography to share with publishers on our content platform. In addition, we developed our own lifestyle site called ruemapper.com. Ruemapper is LPA’s Louisiana lifestyle site that is an additional platform for our clients to tell their story to audiences across the region. Click here to email our team to learn more.
Campaign Management & Proof of Performance
LPA’s campaign management service stays on top of execution. The service includes tracking media costs to ensure the campaign is within budget while optimizing the campaign for best performance. We utilize our cutting edge tools to manage, optimize and measure your campaign to maximize results on all platforms. LPA keeps an open dialogue with the client during the campaign period while providing detailed reporting. Click here to email our team to learn more.