Registration fee: $35 (-if received at least three days in advance of the webinar. Costs increase $10 after that.)
Editors face a dizzying array of new tasks and constant deadlines as they manage reporters’ work for multiple platforms. In this webinar, you will receive advice for managing your staff, your work and your time in today’s rapidly changing newsroom. We’ll discuss how to set priorities, rather than just adding tasks to an already heavy load. You’ll learn how to cover news live for digital platforms and still provide quality print content.
The Presenter
Steve Buttry is director of community engagement and social media for Digital First Media.
Before joining Digital First Media, he was director of community engagement for TBD.com, a local news site covering the Washington Metro Area. From 2008 to 2010, Buttry was at Gazette Communications in Cedar Rapids, Iowa, where he was editor of The Gazette and GazetteOnline and C3 Innovation Coach. He was named Editor of the Year in 2010 by Editor & Publisher.
He has spent more than 40 years in the news business, starting as a carrier for the Columbus Citizen-Journal in Ohio in the 1960s. He has worked as a reporter, editor and writing coach for the Des Moines Register, Kansas City Star and Times, Minot Daily News and Omaha World-Herald.
In addition, he has pursued his journalism career in 44 states and eight Canadian provinces as well as Ireland, Venezuela, Mexico, Germany, Japan, Saudi Arabia, Ecuador and Siberia.
Extending Advertising Campaigns … Looking Past “Now”
Registration fee: $35
Registration fee after Monday, February 13: $45
With the New Year upon us, many people are hopping on treadmills to lose weight. But in order to generate the kind of revenue we all want – we need to hop OFF a different kind of treadmill. Breaking the habit of chasing “tomorrow’s ad” or scrambling to meet section deadlines (or worse – waiting for the client to decide what to do and call you) are all versions of the non-productive treadmill that some sales people keep running.
This webinar will touch on specific ways to break this cycle, increase revenue AND client satisfaction. Topics will include:
- First things first – What are you going to talk about?
- Asking the questions that lead to better answers
- Presentations that keep your ideas at the top of their list
- Gaining commitment – their words are more powerful than yours
- The right way to set the right expectation you both want
- …and more!
If you don’t already have your 2012 revenue secured for the full year – now is the perfect time for you and your teams to sit in on this webinar!
The Presenter
Chris Edwards is vice president of sales and customer care for SourceMedia Group. He joined SourceMedia Group (then known as Gazette Communications) in 2009 as part of a new management team changing the complexion of a traditional media organization into an integrated multi-media entity. He oversees the sales and customer care effort for all products, including The Gazette, a 60k daily circulation newspaper; KCRG-TV9, the top-rated local ABC affiliate television station; and the three most frequently viewed local websites in the DMA.
Prior to joining SourceMedia Group, he was vice president of sales and marketing at the AdTrack Corporation, which served Fortune 1000 manufacturers around the world providing marketing analytics and lead management services to companies including Motorola, John Deere and Bobcat. Chris has extensive experience in the technology and communication fields serving in numerous sales and sales management roles in publicly traded, high growth companies.
MAXimize Your Postage Savings and Delivery
Registration fee: $35
Registration fee after Monday, February 27: $45
MAXimize Your Postage Savings and Delivery with NNA Postal Chair Max Heath. Learn tricks of the trade to cut costs, improve delivery, and stay out of trouble, under struggling Postal Service.
In this webinar you will learn:
1. How to increase copies entered at delivery post offices using Exceptional Dispatch to avoid future up-charges, maximize postage savings, AND ensure timely delivery.
2. The threat of 5-day delivery and what NNA is doing about it, successfully from 2009-2012.
3. How to use Flats Trays to improve delivery on presort mail outside your coverage area.
4. How to deal with the threats of post office and plant closings to keep your mail moving to subscribers on a timely basis. We’ll explain what NNA is doing to help keep service intact.
The Presenter
Max Heath is a postal consultant for Publishing Group of America and for Landmark Community Newspapers, LLC, in Kentucky. He has been both the executive editor and corporate circulation director for these companies.
LCNI has 57 weekly and daily newspapers in 13 states with 355,000 paid circulations, seven collegiate sports publications with 52,000 paid circulations, 10 free newspapers with over 200,000 circulations, 31 shoppers with 407,000 free circulations, and over 400,000 free special publication circulations over 30 titles.
In his 27th year as chair of the Postal Committee of the National Newspaper Association, he writes a monthly Postal Tips column for Publishers’ Auxiliary. He received the NNA President’s Award in 1989 and 2007, Ambassador Award in 1992, and coveted Amos Award for service to NNA in 1994. The Postal Service presented him a Special Achievement Award in 1998 at the National Postal Forum. He was a witness in the 2006 Postal Rate case for NNA, and has testified in other cases since the 1990s.
Digital Publishing and Online Ad Liability …
In an Election Year
Registration fee: $35
Registration fee after Tuesday, February 28: $45
The way content is exploded across digital news sites on a moment’s notice means newspaper must understand how best to protect themselves from legal scrutiny.
In this webinar we will cover:
- Digital publishing/webcasting legal fundamentals – Explore the rules regarding defamation, copyright, and right of publicity on news websites that include user-generated content.
- Online Advertising – Assure your terms and conditions and other protections apply to advertisers.
- Political Advertising (including ways to attract and increase it) — Who is buying online political ads and where the “red flags” are.
The Presenters
John Bussian has represented the media on a national level in the courts and political arena for thirty years. He regularly litigates First Amendment matters, including libel, invasion of privacy lawsuits against media interests and handles cases for the media to preserve distribution rights, protect copyrights, secure access to government records, and protect against subpoenas and other attempts to force disclosure of users posting material to websites. John chairs the Southern Newspaper Publishers Association First Amendment Committee.
Charles Marshall is a partner at Brooks Pierce. He advises media companies and trade associations on digital media issues, including defamation, right of publicity, copyright, and related newsgathering issues. He served as outside counsel to the McCain-Palin Presidential campaign on media law issues, where worked on trademark, copyright, and privacy issues. He regularly appears before state and federal courts and has special experience in appellate advocacy from his prior work at the United States Department of Justice in Washington, D.C.