Louisiana Press Association

The Louisiana Press Association Advertising Placement Service was established in the 1930s to assist agencies and advertisers in purchasing multiple newspaper advertising. The service is funded through commissions paid by the newspapers. There are no hidden charges and no mark-ups on rates. Rates are taken directly from each newspaper’s rate card based on the rate type you qualify for. Our objective is to secure the lowest rate possible. We can negotiate contracts and special discounted rates depending on the campaign.

We are able to secure information and place advertising anywhere in the U.S. through our relationship with out-of-state newspapers and press associations. With one call, LPA can be your newspaper rep for every paper in the country.

Tailored Services

LPA’s Ad Placement Service currently places advertising for clients ranging from large retail chains to government agencies. Some of the complimentary services we provide to our clients include:

• Quotes: LPA Ad Placement Service provides itemized free quotes including individual paper rates, circulation, and publication dates. You can use this information to budget your newspaper schedule or LPA can work with your budget and adjust ad sizes for maximum reach and frequency.

• Research: If you are placing in a new market, LPA can provide you with the research you need to target your newspaper schedule. Anywhere in the state or anywhere in the country, LPA can provide you with the newspaper that reaches the market you are targeting. LPA’s customized software maintains a comprehensive list of newspapers, including dailies and weeklies, allowing for complete market saturation or specific zip code zoning penetration.

• Contract Management: LPA will negotiate and oversee contract rate agreements. LPA will secure the best contract rate you qualify for and review your inches placed throughout the year to ensure you pay the lowest rate possible.

• Ad Trafficking: LPA can post your ad file on our website for downloading by the newspapers on your schedule. Insertion orders sent to the newspapers from LPA have ad captions and traffic instructions including downloading procedures. Or LPA can provide you with a list of e-mail addresses for each newspaper’s production department.

• Online Advertising Placement: Contact LPA for online advertising needs. LPA has launched a combo on-line advertising program or you can purchase individual newspapers' on-line advertising through our department.

• Ethnic Print Niche Publications: LPA can place ethnic newspaper advertising anywhere in the country.

Your Next Step

Getting started with LPA’s Ad Placement Service is easy:

•One Order: Make one telephone call or send one e-mail outlining your needs to LPA. Our well-trained staff can assist you with display advertising, classified advertising, preprinted inserts, polybags, post-it notes and newspaper website advertising.

•LPA will send you an itemized quote. Once approved, LPA sends all insertion orders to the newspapers and, if desired, will traffic your ad to the newspapers ordered.

•As the schedule runs, LPA gathers all tearsheets.

•One Bill: You will receive an itemized invoice with

tearsheets attached. The invoice lists each newspaper with the run date, ad size, cost per paper and total amount due. Any agency commissions received from the newspaper are passed on to you. By utilizing the LPA ad service, you have eliminated the time-consuming task of reconciling news-paper invoices. The order will have been pre-approved by you in the quoting process.

• One Check: You pay for your advertising order with a single check. LPA will immediately remit payment to the newspapers. It’s that simple!

We will give you a free quote on any or all Louisiana newspaper markets for display advertising or pre-printed inserts. Then we'll place the ad where you choose with one-order, one-bill ease. For more information contact Advertising Director Erin Palmintier at (225) 344-9309 or by e-mail at Erin@LaPress.com

To see a partial list of satisfied clients, please click here.