Advertising Placement Services

Display Advertising Placement  Add more sales power and extra income to your advertising bottom line.  In 2006, LPA facilitated over $25 million in          newspaper advertising.  From Shreveport to New Orleans, from California to New York through Adnet America, LPA is constantly on the search for         newspaper advertisers.  LPA places both classified display and display advertising. The ad service is working with member newspapers to develop special marketing strategies to target specific advertisers.

Online Advertising Placement  The LPA Ad staff will facilitate your online advertising while increasing dollars and added value to your advertising budget. For more information contact Andrew Perry at (800) 701-8753.

Fast Pay Program  LPA offers members newspapers the option for fast pay. LPA fast pays advertising accounts when they are 60-days from LPA’s billing date, even thought the advertiser may not have paid LPA. Some exceptions apply. For more information contact Erin Palmintier at (800) 701-8753.

LA-SCAN  Build readership in your classified  section by participating in the Louisiana Statewide Classified Advertising Network.  At the end of the year, your newspaper will receive a bonus check proportionately shared by all of the member newspapers who participate.  Your newspaper can make money by  selling the statewide classified ads. For more information contact Mike Rood at (800) 701-8753.

Online Classifieds  LPA offers classified ads via www.lapress.com and multiple members’ websites. For more information please contact Mike Rood at (800) 701-8753.

2x2 Network  The Louisiana 2x2 Ad Network is a program which allows an advertiser to buy multiple markets with a convenient, low cost plan.  For each ad sold, 30% is put into a rebate pot.  The total is distributed at year-end to program  participants. The ads run in remnant space during the week. For more information contact Erin Palmintier at (800) 701-8753.

LPA’s Mission is:

To unite Louisiana newspapers as a cooperative association which creates and fosters an economic, political, and legal environment

where newspapers can compete and flourish as providers of information and information services.