Tourism PSA’s Highlight Fun, Food & Travel in Louisiana

The Louisiana Press Association, through the Office of Tourism Cooperative Endeavor Program, coordinates monthly Tourism PSA’s and encourages all member newspapers and publications to participate in this unique PSA program to help promote tourism, one of our state’s most valuable economic industries.

There are two types of PSAs available for download – the monthly Calendar of Events ad, which showcases a variety of events happening within each month - and the individual event ads, which are available in a 2x2 or 1x3 format for your convenience.

The new “Your Louisiana” ads, created by Peter Mayer Advertising for the Office of Tourism, are also available.

A monthly e-mail is sent prior to the month the ads should run, listing the AD ID.  The ID is needed to download the ads.

To download the ads, go to www.lapressads.com. You will be asked to enter an AD ID and your e-mail address. The AD ID you enter will determine which PSAs are made available to you on the screen.  You should enter the bolded AD ID exactly as shown with the following descriptions in order to access those files. The remainder of the file name, when shown, will give you more detailed information about the PSAs. 

Please consider running these at least once a week. Tearsheets should be provided so LPA can track ad placement and measure the success of the program. Contact Nikki Martinez at (800) 701-8753 or at nikki@lapress.com with any questions or for further information.

These are examples of the types of PSAs that are available.